institute of Products

  A/B Testing - Optimizely, web tests, validate hypothesis https://www.optimizely.com Don’t guess, A/B test Test changes before rolling them out across your website. Learn what actually improves performance. Run multivariate tests, multi-armed bandits, A/B/n tests, backed by data science. Move the needle Quickly set up tests with our visual editor, measure with events and optimize for the metrics that matter the most to your business. Any marketer can do it! Increase revenue Convert more of your traffic into real world sales and conversions using experimentation. Use personalization to show them 1:1 custom touchpoints using data from your website.   CMS Content Cloud Content management system (CMS) Authoring & layout Headless API Approval workflows Explore the possibilities Ecommerce Commerce Cloud Multisite & multi-lingual Visitor targeting Project collaboration Inventory & order management Explore the possibilities Optimization Intelligence Cloud A/B testing ...

  4S Method System, Strategy, Skills, and Scale I've very cleverly dubbed the '4S Method'

 

 https://berlin-product-people.com/product-owner-anti-patterns/amp/ Product Backlog and Refinement Anti-Patterns You can spot many of the Product Owner anti-patterns in the PO’s backyard — the Product Backlog and its refinement: Storage for ideas:  The Product Owner uses the Product Backlog as a repository of ideas and requirements. (A large Product Backlog is probably considered a sign of a “good” Scrum team: You are fully transparent, and this is proof of your usefulness to the organization. However, being “busy” does not equal value to customers and the organization. The additional noise created by the sheer number of issues may also cloud the detection of valuable items. Lastly, the Product Backlog size may have a crowding-out effect on stakeholders as they feel overwhelmed. The idea-inflated Product Backlog may impede critical communication with them as a consequence.) Part-time PO:  The Product Owner is not working daily on the product backlog. (The Produc...

  5 courses to check out for senior PMs Managing your PM career in 2023 & beyond   by   Shreyas Doshi —just launched and is already beloved by one and all Product Strategy   by   Reforge —a foundational Reforge course, created by the greats   Casey Winters   and   Fareed Mosavat Product Strategy Workshop   by   Gibson Biddle —you need to see Gibson in action, especially now that he’s now teaching cohort-based courses on   Maven Continuous Interviewing   by   Teresa Torres —will change the way you build product Product Leadership   by   Reforge —for budding managers, created by   Ravi Mehta 5 PM courses to check out for up-and-coming PMs Product Management Foundations   by   Reforge —probably the best course out there for new PMs Simulator for Learning Data-Driven Product Management   by   Sean Ellis and   Oleg Ya   on   GoPractice —I wasn’t aware of this one until recen...