Growth Hacking Canvas

 







Comments

Post a Comment

Popular posts from this blog

Product Managerment Rules

Image
  1. Understand your customers To be a good Product Manager you need to know what your customers want and which problems, habits and preferences they have. To figure this out, you first define the customer profiles. Putting together the profiles is an important step, but you need to understand them as well. This is where you need data insights. Your customers’ behavior affects your decision-making, as customer profiles allow you to make good decisions based on documented user experiences and desires. Not only do you need to understand your customers before building your product, but you need to understand how they respond to it after launch. You’ll start receiving information about where the pain points are for your users, and where they’re dropping off. If you understand data, you’ll understand exactly where those are and be able to prioritize which ones to fix first. It’ll also help you when it comes to  gathering feedback . Feedback helps you find out what that group of cus...
Read more

Frito Lay and Flamin’ Hot Cheetos.

Image
  There are a few success stories of intrapreneurship and overcoming the uncertainty of the future in the business history books here in the United States and around the world. BigStock Photo 278251537 One notable instance is with Frito Lay and   Flamin’ Hot Cheetos . Now the most successful product from the company, this idea was pioneered during a time of corporate difficulty at the organization by, believe it or not, a janitor making minimum wage! Frito Lay decided to send out a company-wide note that told all employees to “act like the owner” to help them turn profits around. This note reached janitor Richard Montañez, and he chose to bring his culture and life experience into the situation of turning Frito Lay around. He expressed to the CEO that no snacks appealed to the Latino community, so he had been purchasing their products, taking them home, and adding spices to them. The CEO and executives of Frito Lay took Mr. Montañez’s suggestion seriously, creating Flamin’ Hot...
Read more

TL; DR: Scrum Product Owner Anti-Patterns

Image
 https://berlin-product-people.com/product-owner-anti-patterns/amp/ Product Backlog and Refinement Anti-Patterns You can spot many of the Product Owner anti-patterns in the PO’s backyard — the Product Backlog and its refinement: Storage for ideas:  The Product Owner uses the Product Backlog as a repository of ideas and requirements. (A large Product Backlog is probably considered a sign of a “good” Scrum team: You are fully transparent, and this is proof of your usefulness to the organization. However, being “busy” does not equal value to customers and the organization. The additional noise created by the sheer number of issues may also cloud the detection of valuable items. Lastly, the Product Backlog size may have a crowding-out effect on stakeholders as they feel overwhelmed. The idea-inflated Product Backlog may impede critical communication with them as a consequence.) Part-time PO:  The Product Owner is not working daily on the product backlog. (The Produc...
Read more